This year, Mary Kay earned the Bravo Growth Award, which distinguishes the company with the highest dollar growth in direct selling. Mary Kay Inc. earned $4 billion in 2014—$400 million more than in 2013—a growth that is uncommon for mature companies. Yet, at the same time, it is hardly a surprising feat, given the company’s vast international and digital presences, commitment to customer relations, and future-focused endeavors.
Since its beginnings in 1963, Mary Kay Inc. has made a point of staying relevant through bold changes and high-quality products. Keenly attuned to the milieu of the day, Mary Kay has retained and gained loyal customers by anticipating the beauty and skin care needs and interests of women around the world. For example, new product lines aimed at millennials and boomers around the world cater to women of all ages and backgrounds. This inclination toward convenience, equity, and universality—engrained both in the products and in the company’s 3.5 million independent beauty consultants—bolsters the success of Mary Kay.
Its expansionary visions led Mary Kay to rewarding partnerships and sponsorships, but also to international success: last year, the company derived a staggering 75% of its revenue from international markets. Further, with the advent of internet, the company built a vast support and training system for its beauty consultants, and an emphasis on customer service secured the company’s trustworthy reputation. With social media, the company is more engaged with its consumers than ever, and reaches fans all around the world, thus building brand loyalty and strengthening its accessibility to all kinds of women.
Of course, with great success comes great responsibility, which Mary Kay exemplifies through philanthropy. Since 1996, the Mary Kay Foundation has donated over $60 million to shelters, domestic violence prevention programs, and cancer research in the US. Internationally, the company has supported programs dedicated to improving the lives of women through healthcare initiatives and education.
Over 50 years after its founding, Mary Kay’s growth shows no signs of diminishing. Its strong digital presence has garnered the trust and interest of younger women, which is essential to the company’s longevity. With decades of credibility, customer satisfaction, and adaptability, Mary Kay will continue to serve women of all ages, all around the world through its cosmetics, outreach, and philanthropy.
If you’re interested in selling Mary Kay in DFW, TX, speak with Jill Moore, National Sales Director of Mary Kay Cosmetics. Mary Kay careers are perfect for entrepreneurs who want to run a small business from home. For more information, visit our website or call us today at (214) 335-0073.